What is book positioning?

Effective book positioning is one of the most important but least understood steps in a professional publishing process. Among other things, positioning is about understanding the current book marketplace, the audience most likely to buy and enjoy your book, and reader expectations in your genre. Positioning work begins in the manuscript and touches every step of the publishing journey all the way through to book marketing. 


It takes many professional skills to effectively position a book, including research, editorial, copywriting, design, and metadata skills. The right title, cover design, book description, comp titles, categories, keywords, “look inside” feature, and more contribute to optimal positioning.


There’s a lot to learn, but it’s so important. Effective book positioning leads to enhanced discoverability, better and more reviews, and increased sales. It’s the foundation of a viable author brand and our “secret sauce” here at Bublish. Now, through the power of artificial intelligence, we can help authors like you position your books in minutes and at a fraction of the cost. Below are the findings for your book.