Why is it important to know my book's top selling points?

You can use your book’s top selling points in many ways, including attracting a larger audience. Learn your book’s top selling points and use them on your website and when sales opportunities present themselves (say to bookstores or libraries). These are the words that capture the unique qualities of your work, and that’s what readers want. Often, a book’s selling points are broader than its genre or categories, so use these selling points to attract a larger audience to your work. In advertising, the selling points can also be used to inform audience choices for Facebook ads.